Who are your readers? What do they need?

Answer those questions and you’re on the path to effective communications. Whether I’m writing for a general audience or specialists, those questions help me stay on course.

My articles and essays have appeared in The New York Times, Practical Pain Management, EndocrineWeb, Ophthalmology Management, MDDIonline, AARP Magazine, About.com/Thebalance.com, Amarillo Globe-News, American Profile, American Way, Audubon, BottomLine Personal, D CEO, D Magazine, East Bay Express, Fort Worth Business Press, Fort Worth Star-Telegram, Fort Worth Weekly, Health, Houston Business Journal, preservationnation.org, OnEarth, ScientificAmerican.com, Sierra, Worth, and others.

Click below for select samples.