Who are your readers? What do they need?
Answer those questions and you’re on the path to effective prose. Whether I’m writing or editing for a general audience or specialists, those questions help me stay on course.
For general audiences
Ping-pong as the fountain of youth (The New York Times)
Who will dominate the DFW cargo business? (D CEO)
Executives cowboy up (D CEO)
The hunt for venture capitalists (D CEO)
Fast food would slow down without PrimeSource (D CEO)
Is Life Too Hard for Honeybees? (ScientificAmerican.com)
Endangering Species (ScientificAmerican.com)
The buried treasure in my backyard (OnEarth)
CSI: Planet Earth (OnEarth)
Unmasking the polluters (Fort Worth Weekly)
Evangelizing for the earth (Fort Worth Weekly)
For specialized audiences
Selection of long-term antithyroid treatment debated (EndocrineWeb)
Cannabinoids have a role in gut inflammation (EndocrineWeb)
New bone-building agent approved for older women (EndocrineWeb)
Osteoporosis experts consider treat-to-target approach (EndocrineWeb)
Are patients telling the whole truth? (Ophthalmology Management)
Does symptom-free mean dry eye-free? (Ophthalmology Management)
As a diagnosis, DME often has company (Ophthalmology Management)
Joint implants that enhance patient satisfaction (MD+DI)
AARP Magazine, About.com/Thebalance.com, Amarillo Globe-News, American Profile, American Way, Audubon, BottomLine Personal, D CEO, D Magazine, East Bay Express, Fort Worth Business Press, Fort Worth Star-Telegram, Fort Worth Weekly, Health, Houston Business Journal, Mothers Against Drunk Driving, Northwestern University, National Trust for Historic Preservation, OnEarth, Sierra, Worth.
Contact me and let’s discuss your editorial needs.